It’s that time again: a new season of The Biggest Loser is on the air in Australia. That means that even for those of us who would never willingly watch an episode of this heinous circus of self-loathing, the adverts are everywhere. I saw one at the train station yesterday. It is awful.
I don’t want to talk about the ways in which the show is dangerous for its participants, some of whom end up urinating blood. I don’t need to tell you it peddles damaging misinformation about health and weight, in a manner so disingenuous that even other anti-fat fitness professionals condemn it. I don’t even need to tell you how suspicious it is that the show doesn’t rigorously follow up with the participants afterwards, yet their trainers feel completely comfortable declaring “mission accomplished” – which they do so prematurely it would make George W. Bush do a double-take. You know all that. I want to talk about the social impact of a show like The Biggest Loser.
The Biggest Loser contributes to the primacy of diet culture. Diet culture is a system of thought in which food is an issue of public morality, where eating whatever you want is a grave sin and abstaining from “bad” food – which could be fatty food, sweet food, or carby food, depending on the month – is seen as virtuous. In this culture, bodies are rated as healthy or unhealthy based on their degree of “fatness”, and health becomes a saintly attribute while ill health becomes a serious personal failing. This is a culture in which thinner is better until the person is literally hospitalised (then of course we’re going to wring our hands about anorexia, but like, not too much in case the fat people get confused and think starvation is bad for them too!). This is a culture in which guilt is the primary emotion associated with food. A culture that has declared war on fat bodies.
The Biggest Loser is mired so deep in this ideology that it might as well be the official propaganda arm of the anti-fat movement. Indeed, since the show blatantly disregards the long-term health of its participants, it would seem that its true purpose is to spread an aggressive, rigid, guilt-centic mode of relating to ourselves and our bodies.
Diet culture is awful for everyone. It can take the average, mentally healthy adult human and totally fuck up how that human decides how to feed themself. I have seen otherwise-mentally-healthy adults exhibit genuine fear when confronted with potatoes or full-fat milk. And that’s just people who start off mentally healthy and who are considered mentally healthy. Diet culture is even more toxic for people who struggle with mental illnesses, in particular eating disorders, depression, anxiety and OCD, and/or are generally predisposed to disordered behaviour around food.
I’m not sure how to describe what it’s like to live in diet culture as a person in recovery for an eating disorder. Every day, we all see images and messages telling us that we should be thin, should not eat anything except magic food X and super food Y, and that frankly the only way for you to love yourself is to go hungry until you are thin. The Biggest Loser, in fact, endorses this last message explicitly. But in many cases a person with an eating disorder has a voice in their head that tells them that in much harsher terms, constantly, relentlessly, without pity and without mercy. That voice does not need any encouragement. But in our culture, encouragement is exactly what it finds in abundance.
A room in which The Biggest Loser is playing on the television is a room that is not safe for many people with eating disorders. A train station or a bus stop with advertisements for Diet Shakes, Diet Cereals, The Biggest Loser, Jenny Craig, and other weight loss paraphernalia on it is not safe for many people with eating disorders. A highway with a billboard for a weight loss show is not safe for many people with eating disorders. A menu with large, obtrusive calorie counts is not safe for many people with eating disorders. A magazine with a column by Michelle Bridges that laments the existence of fat people who don’t diet is not safe for many people with eating disorders.
If you feel safe in the presence of these images, that is your privilege. Virtually no public spaces, and a large proportion of private spaces, in the western world are even remotely safe for people with eating disorders.
The other thing that diet culture does is make eating disorders completely effortless to hide. I had an eating disorder for years and the first person who realised there was something wrong was me – because the excuses for not eating very much, or not eating certain things, are everywhere. “I just feel better when I am thinner”, “I’m losing weight for me”, “I want to feel good about myself”, “I’m happier at this weight”…these are things sick people say to hide their sickness. Other people swallow it because their default reaction to weight loss is “good” and it takes work for them to be convinced otherwise. Now, I’m sure these things have been said by mentally healthy people too and I’m not suggesting everyone who ever diets has an ED. But I’m also sure the average listener doesn’t know the difference. The hold of diet culture can be so strong that sometimes even the speaker doesn’t know the difference.
This all adds up to one simple message: our culture couldn’t give a fuck about your mental health. Clearly when people “just worry about your health” – even if they do genuinely mean health and not just thinness – they only mean the health of your body without any consideration for the brain. On a biological level this is completely ludicrous because you simply can’t separate the brain and the rest of the body. They’re one whole and can’t be considered in isolation. Here’s a rudimentary example: a chronically anxious brain will pump the body full of cortisol and adrenalin, which both contribute to all sorts of adverse physical outcomes including a weakened immune system and reduced mortality. Oh noes, did your mental health just affect your physical health – you know, the one we pretend we care about? Say it ain’t so! But in all seriousness, the truth is, they can’t really be separated. It’s all health. Mental health is health.
A culture that is willing to throw people with serious mental health problems under the bus in an endless quest for everyone on earth to be thin is not a culture that cares about health. It is a culture that is using a narrow, twisted definition of health – which coincidentally reinforces social norms around attractiveness – to beat up on everyone, including some of its most vulnerable members. That is the culture being explicitly promoted by the Biggest Loser and other shows like it. It’s making us sick. It’s making our media dangerous to consume. For a society supposedly obsessed with health, we’ve got a damn funny way of showing it.